City of Roanoke to Host ‘Roanoke Valley Saves Week’ as Part of ‘America Saves Week 2021’


Promoting automatic savings to help people reach their financial goals


As part of “America Saves Week 2021,” scheduled for Feb. 22–26, the City of Roanoke is encouraging the Roanoke Valley community to take a moment to focus on the importance of learning how to save money in an effort to better prepare them for the unexpected, such as the Covid-19 pandemic. In concert with this special emphasis, during “Roanoke Valley Saves Week,” Bank On Roanoke Valley will be offering area residents resources and support with educational tools, free programs, and financial incentives. Bank On Roanoke Valley is a partnership of local financial institutions, community organizations, and government that works together to support “Roanoke Valley Saves Week.”

“The recent economic impact of COVID-19 has highlighted the need for individuals to create a rainy day fund or stick to a budget,” said Bob Cowell, Roanoke City Manager and Chair of the Bank On Roanoke Valley Steering Committee. “Even though the current situation is most-pressing, long-term financial well-being remains critical for personal finances. Those who start with a plan in mind are more than twice as likely to successfully save for their retirement, their children’s education, or whatever they’re looking forward to.”

“Most people do not have the resources to cover an unexpected $1,000 financial emergency, and far too many are facing financial obstacles that prevent a good quality of life. Programs like Roanoke Valley Saves Week and Bank On are invaluable in helping individuals and families in need carve out a path to financial empowerment,” said Abby Hamilton, President & CEO of United Way of Roanoke Valley, a Bank On and Roanoke Valley Saves partner organization.

“Roanoke Valley Saves Week” will kick off on Monday, Feb. 22, at 12 p.m. with an online event featuring Mayor Sherman Lea, who will present a proclamation for “2021 Roanoke Valley Saves Week.”

To share how individuals and families can save more successfully, Bank On Roanoke Valley will offer a number of free events as part of “Roanoke Valley Saves Week.” Events include:

  • Financial Empowerment, Saving, & You #1: Kick-Off Event feat. The Roanoke Financial Empowerment Center – Monday, Feb. 22, 2021 at 12 p.m.
  • Financial Empowerment, Saving, & You #2: SMART Goals, Banking and Credit – Tuesday, Feb. 23, 2021 at 12 p.m.
  • Financial Empowerment, Saving, & You #3: Borrowing Basics – Thursday, Feb. 24, 2021 at 2 p.m.
  • Financial Empowerment, Saving, & You #4: A Delicious Approach to Meal Planning & Food Budget – Friday, Feb. 26, 2021 at 12 p.m.

Roanoke Valley residents can register to attend the events online. To register for the events, visit this website.

“Roanoke Valley Saves was seriously a life changer for me,” said Roanoke area Saver Jamoria Pughsley. “I was able to get information to help me further with budgeting. I also raised my score by 100 points! We were given tools to manage our spending, that to this day I still have.”

All across the Roanoke Valley, people are proving you can start small and think big! By taking the America Saves Savings Pledge, Roanoke Valley Savers are setting financial goals, tracking their spending, and taking control of their financial future. Bank On Roanoke Valley staff and partners want to show you how to develop a savings strategy, taking one step at a time to reach your goals. Through this tool, you can commit yourself to creating a simple savings plan that works. Don’t wait any longer—click here to take the Pledge and America Saves will send you short email and text reminders, resources, and tips to keep you on track toward your savings goal. Become part of an entire community of savers. Get started now!

For more information, contact Brandon Meginley in the City’s Department of Economic Development at 540-853-1120 or by email at

About Bank On Roanoke Valley
Bank On Roanoke Valley is a partnership of local financial institutions, community organizations, and government that works together to connect individuals to safe, affordable banking products and quality, free financial education. Our partners provide products, services, and financial education opportunities to get us one step closer to a community of financially healthy and stable adults.

About ‘America Saves Week’
Since 2007, “America Saves Week,” coordinated by America Saves and its partners, has been an annual celebration as well as a call to action for everyday Americans to commit to saving successfully. Through the support of thousands of participating organizations, together we encourage our local communities to do a ‘gut-check’ on their finances and saving behaviors. The America Saves pledge is the framework that allows savers to set a goal, and make a plan to achieve better financial stability.